Measuring behavioural change in transformations

Measuring Behavioural Change in Transformations

In transformations, leaders often struggle to create lasting behavioural changes in their teams, which is critical to the success of any change programme. It is therefore important to develop a deeper understanding of how capability building can drive behavioural change. Metrics like training participation and knowledge testing may not provide a complete picture. This is where behavioural insights can be helpful in bridging the gap between information and results.

“Learning is defined as a change in behaviour. You haven't learned anything until you take action and use it.”

~ Kenneth H. Blanchard

Behavioural insights is a relatively new approach to analytics that considers patterns of human behaviour when analysing data. By using this approach, transformational leaders can assess employee performance and support corporate change initiatives. To implement a behavioural insights approach, you can take three concrete steps:

  1. Create “end statements” that define the business questions that you want to address and the type of data you need to collect;
  2. Use comparative analytics to analyse important statistics over time and identify when behavioural changes may be meaningful;
  3. Ensure that your data team understands key terms and principles of behavioural and organisational science.

Focusing on these areas can help you gaining next-level insights and analytics. One of our clients was able to increase the number of capability-building “champions” in the company by almost 30% by implementing this three-level approach. These champions reported significant changes in their behaviours and a desire to continue improving.


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